Email marketing is one of the most discussed topics in the Internet marketing niche. What’s interesting about this is that many internet marketers still don’t understand how to make an income online by using this highly popular method. If you are someone who would like to know how to use email marketing to make an income online. Be my guest and read along as I give a brief overview that can help you get started.
Email Marketing In a Nutshell
For those who are unfamiliar with this form of Internet marketing e-mail marketing is defined in Wikipedia as “a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing”. For the sake of this article I will define email marketing as a cost – effective way to successfully reach a multitude of potential customers as well as customers already on your list. It is a highly effective method of encouraging your online customers to visit your web site, and purchase your product or service.
How Can Email Marketing Make You an Income?
Before you can use email marketing to make any kind of income online you will have to make an effort to get all of the email addresses that you possibly can. That means every prospect that visits your web site, online articles, or squeeze pages.
Another thing that you should have is a product or service to sell. It can be your own product or belong to someone else through an affiliate program, either one will work just fine to generate an income.
Here are some things you can do to build that all important list so that you can start making money through your email.
The first thing you have to do is if you don’t already have a subscription to an online auto-responder service like “Aweber.com” or “Get Response.com” is to get one as soon as possible. It is a paid subscription that should cost you around $20.00 monthly. After you get an auto-responder of your choice you will have to set it up by creating campaigns that will allow you to sell your products, or services to your list whenever you want.
Setting up your first campaign should not difficult. Your auto-responder service will provide all the help you need to get the basics under control. Once you know how to create web forms or opt-in boxes it is very important to put them on every one of your web sites. Make sure you position them in a place where they are easily noticed and easily accessed by your web site visitors.
To get your visitors to sign up to your list you have to offer something of value in exchange for their email address and information. The typical things that marketers use for this purpose are free reports, e-books, e-courses, and newsletters. Some marketers have even been known to give away software that will help the visitor in some way. This proves to be a very effective motivation for your web site visitor to sign up to your list.
It will take some time to build your list of subscribers, be patient and consistent, it will happen. Once your list begins to grow you can then use an auto-responder service to broadcast or send newsletters containing your special offers, and new product launches to it.
It is very important that you create a good strong business relationship with the potential customers on your list
Keep your list happy, and active by sending good information to it in the form of a newsletter at least twice a month. When making product offers be sure to sweeten them up by adding an additional free product with your main offer. The free product doesn’t have to be extravagant as long as it has good value, and is relevant to your current product offer. You could add a free e-book, or e-course just to make your offer that much more enticing.
Your customer may not want to purchase your product at this time. It is recommended that you include your link to your main product or web site with your free product so that they will have a way to find your product should they decide to buy it later.
Use an email broadcast to keep your list informed about what you will have coming up to offer them next also what bonus will accompany your product. This helps to build anticipation for your next product offer. By your customer getting a preview of your upcoming product offer they already will know what is coming to their inbox, you may have sold your product to them before your actual offer even gets there.
The main strength of email marketing is in the size of your list. Your list must not only contain a good amount of prospective customers but they should be customers who are anxious to buy your products or service. These two factors will determine just how much income you will make using this method. If done correctly you can make a great income.
There is of course much more to this method of Internet marketing. Because this is just a brief overview of the subject I suggest that you get more detailed help and information about it from some-one that knows this style of marketing. The information above will at least give you the basic idea of what it takes to make an income from email marketing.